Unplugged: Evolve from Technology to Upgrade Your Fitness, Performance, & Consciousness

In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not only to check the time, but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies.

As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth?   

It’s time to stop, take a breath, and hit the reset button in a big way. Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager.

Reading Unplugged will enable you to:

• Understand both the value and the limitations of technology in athletic performance, fitness, health, and lifestyle situations

• Know how and when to utilize physical activity technologies in your everyday life—and when not to

• Avoid the common mistakes that most people make with wearables and tracking apps

• Understand which technologies and tests are most effective and which are a waste of money

• End your addiction to fitness technology and start utilizing it as a tool for cueing, learning, and sensing instead of as a taskmaster that stresses you out

• Improve self-awareness and increase self-reliance

• Re-engage with nature by spending less time indoors and more time outside

• Rediscover the value of coaches’ expertise, curation, and intuition, which technology can’t replace

• Take back control of your health, fitness, and performance with the Unplugged training protocol

Hanes Men’s 2 Pack X-Temp Performance T-Shirt, Neon Orange Heather, Medium

X-Temp technology is designed to adjust to body temperature and environment to keep you cool and dry all day long. Thanks to it’s blended 4.5 ounce ring-spun fabric, the unisex Hanes X-Temp has the softest hand in performance tees.

Product Features

  • X-Temp, a dynamic moisture control technology, keeps you cool and dry
  • 40+ UPF rating for UV protection
  • 4.5 cover. Ring-spun cotton blend for the softest feel in performance tees
  • Built for lasting comfort; tag-free, cover-seamed neck and shoulder-to-shoulder taping
  • Pack of 2 t-shirts

Nike Legend Gold Short Sleeve Performance Shirt, XXL 

Nike Stavaru Academy Poly Top. Show your support for Stavaru Academy.Dri-FIT training top looks like a tee but performs like a training jersey.Lightweight, moisture wicking training top with screened Nike logo.100% polyester.NOTE: This product was pretreated to ensure quality and long life-span of the graphic. Please wash and dry before first wearing to remove any residue that may be visible.

Russell Athletic Men’s Short Sleeve Performance T-Shirt, Black Camo, Large

The Russell Athletic men’s camokaze performance tee features dri-power technology keeping you dry and preventing chafing during your workout. This short sleeve moisture-wicking shirt provides comfort and freedom to move with a classic self-material crew neck collar and reflective logos for enhanced visibility in dim light.

Product Features

  • Moisture wicking fabric
  • Dri-power technology to keep you cool and dry
  • Set-in sleeves
  • Self-material collar

SmashPack – Fruit & Protein Sports Nutrition Performance Pack (5oz pack- 12 packs) (Tropical Fruit)

SmashPack is a paleo-friendly, delicious protein and fruit smoothie food squeeze pouch made of premium whey protein isolate, fruit, a healthy fat and nothing else. These performance packs are crafted to be the ultimate, easy to digest, sports nutrition pack to satisfy the needs of elite athletes and the taste buds of aspiring foodies. SmashPack is the perfect food for a pre- workout energy boost, post-workout recovery snack, a quick breakfast or an on-the- go healthy snack. Real food should be made with real, pure and simple ingredients that is why SmashPack is made with a short list of recognizable ingredients and no preservatives, no gluten, no soy, no artificial ingredients and are only naturally sweetened by the fruit. Elite cross-training athletes, professional football players, ultra-endurance athletes, OCR racers and HIIT trainers rely on SmashPack to improve their performance without sacrificing taste while student athletes, active teens and on-the- go adults love the delicious fruit flavors and convenience of a healthy portable snack. SmashPack protein packs do not require refrigeration and come in durable, convenient and portable BPA-free packs that are easy to toss in bag and go.

Product Features

  • DELICIOUS PROTEIN AND FRUIT – A smoothie blend made of real food in a convenient squeeze pouch.
  • MUSCLE RECOVERY: 14 grams of premium whey protein isolate to repair muscles.
  • INFLAMMATION REDUCTION: Five grams of healthy fat work to reduce post workout inflammation and provide long-lasting energy
  • PRE / POST WORKOUT PERFORMANCE – Food for athletes and active on-the-go adults
  • NATURALLY SWEETENED BY FRUIT – No Gluten, No Soy, No Artificial ingredients! Kosher certified.